About Me

With experience in high-pace agency environments creating best-in-class user experiences, I provide strategic direction for all aspects of the user experience, from UX strategy through UX/UI design and development. In my current role I partner with brand strategists, creatives, developers, and clients to understand business objectives, user goals, technical platforms and their capabilities, and translate my findings into roadmaps for developing user-centric experiences that stay true to clients’ brands.

Experience

gyro:chi-den

Associate Director,UX

Set direction of digital products for clients based on audience-understanding, business goals, and opportunities for creative differentiation
Establish processes that ensure the integrity of user-centered design principles; facilitate the creative team’s adoption of methodologies and tools that yield best-in-class user experiences
Collaborate with brand strategists to conduct stakeholder interviews to author UX briefs that outline personas, consider the user/buyer journey, identify and prioritize primary user goals, pain points, behavior patterns, and develop features and functions roadmaps that align to user research
Manage workflows, timelines, and budgets for UX deliverables for gyro North America; help to architect projects and assign to appropriate UX resources; regularly review deliverables to ensure consistent quality
Participate in brainstorming sessions with creative teams to help identify opportunities, and frame ideas in a technical context
Establish design systems based on atomic design principles for large corporate clients to help them retain visual consistency throughout all user touch points in their digital ecosystem
Collaborate with, UX engineers, strategists, UX/UI designers, and the VP of Digital integration to create a formal UX process that ensures consistent quality of deliverables within gyro North America
Create prototypes using Axure, Sketch/Invision, and HTML/CSS/JS to communicate ideas, document key user interactions, and facilitate the design to development handoff process through robust interaction documentation and examples
Deliver client presentations on Information Architecture, UX strategy, UI design
Execute enterprise-level projects on Adobe AEM, Kentico, WordPress, Drupal, react.js, vue.js, with budgets of up to 900k
Develop ad-hoc microsites using WordPress & HTML/CSS/JS; created rapid prototypes using HTML/CSS/JS for new business pitches
Participated in several pitches for the re-design of Fortune 500 company dot-coms, with budgets ranging between 500k – 1.5M

Crispin Porter + Bogusky

Interactive Production

Write Statements of Work to establish project scope & deliverables, schedule, pricing, and conditions for project development; Serve as communicator between technical & non-technical parties to manage expectations, monitor project scope, and identify obstacles
Develop CMS templates to archive digital media including Flash banners, print, radio, & video for Infiniti, Hotels.com, and Best Buy

Factor 10 Design Group

Digital Designer

Employ product design principles to design wireframes, navigational flow diagrams, and information architecture in the development of intuitive digital products
Collaborate in concept generation for brand identity projects, and interactive digital experiences
Ensure digital products retain creative integrity by hiring top freelance talent

Angry + Bovine

Designer

Collaborate in concept generation for brand identity projects including names, logotypes, marks, and brand stories
Create style guides for client brands, including rules for logo usage, typography, and color for cohesive external communications
Design ad-hoc marketing materials including product brochures, website re-designs, PowerPoint presentations, infographics, and event flyers