A Web Foundational Strategy (i.e. experience brief) was created to find synergies between all five brands. The Foundational Strategy synthesizes research findings to fulfill ultimate user experience goals. The deliverable helps client teams and internal gyro teams align on project objectives, and informs the remaining phases of the project.
To generate the Foundational Strategy a research plan was created, with significant investment on primary research which included: interviews with all CEO’s and upper management of the subsidiary companies as well as Gulftech, on-site feedback polls using HotJar, heatmaps, session recordings, and analysis of performance/traffic analytics through Google Analytics. Secondary research included competitor research analysis to identify best-in-class experiences in the food processing industry.
The Foundational Strategy informed and ranked solutions by subsidiary. Budget, technical feasibility, business need, and user experience impact were all taken into account to formulate recommendations to each subsidiary from a common pool of solutions. At the end of the Foundational Strategy, each subsidiary had an idea of the main problems that needed to be tackled, and an approach to be successful.